Saturday, February 8, 2020

CULTURAL DIMENSIONS IN ADVERTISING Essay Example | Topics and Well Written Essays - 2000 words

CULTURAL DIMENSIONS IN ADVERTISING - Essay Example The products need to encompass global values to attract customers from pluralistic society. The paper therefore, would use global theme. It would evaluate three advertisements based on the broader context of global values and analyze the changing perception of the people vis-a-vis impact of socio-cultural paradigms on the perceived value of the product. Description and semiotic analysis of Advertisements 1. Axe products Currently Axe products from Unilever, especially men’s deodorants are one of the most popular brands of men’s grooming. The products have established excellent track records in the innovative marketing and advertising world. All the advertisements of Axe are highly global in theme and target the men’s segment and are broadly designed to highlight their sex appeal for opposite sex. The vibrantly displayed contents of the text and its background landscape are highly appealing for both men and women cutting across the divide of culture, race and nati onality. Unilever has adopted a creative market mix strategy for its Axe products to maintain competitive advantage in the global market. The advertisement targets men within the age group of 16-25 and subtly links its use as a portent means of attracting the opposite sex. The success of the advertisement lies in the glamour and humor of the contextual content that is very appealing. Indeed, Axe’s advertising targets adventurous young men and sends a subtle message that using it would make them not only more confident but also more popular amongst the fairer sex. Axe website on the whole, is a brilliant example of ecommerce activity that serves multiple purpose of advertising, marketing and selling of Axe products. 2. McDonald’s The company has been a world leader in the fast food category which has now incorporated ‘I’m lovin’ it’ within its logo also. The mission statement of McDonald’s, ‘To be our customer’s favorite pl ace and way to eat’ is reflected in all its advertisements and campaigns highlighted by cliche â€Å"I’m lovin’ it’. The company has established its brand equity by using common advertisement in all its food chain across the globe. The advertisement targets the demographic segment comprising of children, young adults and working people who relish food. The advertisement of its new product, ‘Angus Snack Wrap’ gives the opportunity to buyers to prepare the snack as per their palette taste. Indeed, a very innovative and tempting offer that is hard to ignore! The internet based website advertisement is not only greatly interesting for letting the customers create their own concoction of AngusWrap but concept of letting them have their own personal axiom to define their Wrap is par excellent. The advertisement again, portrays global values and helps transcend socio-cultural misgivings by encouraging customization of the products as per the taste and design of the individual. At the same time, it has successfully influenced the perceived value of its product of the customer by encouraging proactive participation in creating their own snack. Indeed, by catering to the demands of people coming from cross cultural background, it has been successful in adopting global values. The advertisements show Customers have remained its main focus and their satisfaction is ensured through customization, value and highly personalized

Wednesday, January 29, 2020

Direct and Indirect Cash Flow Essay Example for Free

Direct and Indirect Cash Flow Essay (According to â€Å"According to What Is The Difference Between The Direct Method And The Indirect Method For The Statement Of Cash Flows? (2004-2014),) â€Å"The main difference between the direct method and the indirect method involves the cash flows from operating activities, the first section of the statement of cash flows. (There is no difference in the cash flows reported in the investing and financing activities sections.) Under the direct method, the cash flows from operating activities will include the amounts for lines such as cash from customers and cash paid to suppliers. In contrast, the indirect method will show net income followed by the adjustments needed to convert the total net income to the cash amount from operating activities. The direct method must also provide a reconciliation of net income to the cash provided by operating activities. This is done automatically under the indirect method. Nearly all corporations prepare the statement of cash flows using the indirect method.† The reason for financial accounting standards board allows both methods are simple. Both statements of cash flow preparation methods are allowable under basic accounting standards. â€Å"The Financial Accounting Standards Board, however, prefers the direct method for the statement of cash flows. FASB prefers the method because business stakeholders find the statement easier to read than the indirect statement of cash flows. Companies prefer the indirect method as it is easier to prepare since the financial information is already at hand. Companies can include disclosures with either the direct or indirect statement of cash flows. These disclosures can detail any non-cash financing and investing activities. FASB often requires disclosures with the statement of cash flows. Companies can prepare a secondary statement noting any significant non-cash activities for stakeholders† (Direct Vs. Indirect Cash Flow Method, 1999-2014). References What is the difference between the direct method and the indirect method for the statement of cash flows? (2004-2014). Retrieved from Direct vs. Indirect Cash Flow Method. (1999-2014). Retrieved from

Tuesday, January 21, 2020

Wing Luke Asian Museum Web Site :: essays research papers

Wing Luke Asian Museum Website The Wing Luke Asian Museum is a multicultural museum housing art, film, and other records of the Northwest Asian Pacific culture. The Museum states that it is dedicated to "the collection, preservation, and display of Asian Pacific American culture, history and art.". The Museum was founded 1967, in honor of the first Asian pacific American to be elected to the Seattle council (in 1962). Wing Luke was killed in a plane crash just 3 years later, and the community rallied together to establish the Wing Luke Museum. The museum is run mainly on community support and independent donation, which it has done since its establishment. The exhibits and programs The Wing Luke puts on are made by a collaboration of museum professionals and dedicated community members. This community support is really what drives the Wing Luke museum and makes it special. The website of the Wing Luke Asian Museum [ ] uses a very simple and straightforward layout to help it's visitors find the information they need. The website also comes through with a lots of information about the museum, and it's community. Adding to all this is an online version of the Wing Luke Asian Museum's monthly newsletter, which is packed with tons of news and information about upcoming exhibits and projects being put on by the Wing Luke. The Online newsletter is archived regularly, and even though it is a newsletter for members, they let anyone download and read up on current happenings. The Wing Luke website also contains many external links to a wide array of Topics, including information on local art and history resources, and resources for Asian Pacific Americans, Japanese Americans, Korean Americans, Chinese Americans, and Filipino Americans as well. The web page also links to many other Seattle area museums, which is a nice addition. Other Museums dealing with Asian Pacific American issues are also linked to, rounding out the resource set. The Wing Luke web page uses a simple text on background layout, providing quick download times, and fast refresh rates. However, though serving to give the web page accessibility to a vast majority of web surfers, the web page has a very dated look to it, which really takes away from the overall professionalism of the website. The color scheme is generally black on white, with red hyperlinks. This clean look provides maximum text legibility, while not distracting the reader.

Monday, January 13, 2020

We Googled You

We Googled You The case in the â€Å"We Googled You† article is rather tricky. On one hand, the disconcerting online revelation with Mimi protesting against China serves as solid evidence not to hire her. If members of the management team based in China discover the pictures and information about Mimi’s protests, they may decline to continue to conduct business with Hathaway Jones. It will also ruin the company’s reputation in the eyes of potential future customers. In addition to the searched Google results, Mimi’s recommendations also contained a few negative traits including brash and strongly opinionated.These aspects may not allow her to get along with other workers and colleagues. Her liberal behavior including her wink at Fred is not quite suitable for China’s more conservative culture. On the other hand, it is possible that Virginia misunderstood the information she found online. Fred should consult Mimi directly to fully understand the situ ation about what really happened. It is extremely easy for someone to falsify information and manipulate digital media. With digital cameras being so prominent today, it is inevitable that personal pictures and information would end up online for everyone to Google and find out.Additionally, Mimi’s background includes a strong education and solid experience. Her Berkeley and Stanford degrees and past job positions will allow her to perform the job at a higher level of expertise than many other potential job applicants. As discussed in class, employers should hire based on ability to perform and not on hard data and statistics. From these standpoints, the benefits to hiring outweigh the costs. For these reasons, I support the decision to hire Mimi. I feel that she would make an excellent addition and make a great deal of contributions to Hathaway Jones.

Sunday, January 5, 2020

Based On The Reality Television, The Current President

Based on the Reality Television, the current president and CEO of the Coffee Bean and Tea Leaf, John Fuller, occupied this position since 2014. The company has 1100 stores, operates in 30 countries, has stores in 14 States in the U.S.A, and 15,000 employees. John Fuller went undercover as Mick. The founder of the company Herbert B. Hyman began the Coffee Bean and Tea Leaf in 1963 with a commitment to excellence and quality (Newman, 2006). This company is guided by principles of friendliness, respect, ownership, teamwork, honesty (FRONT) ( According to the Coffee Bean and Tea Leaf website (, a coffee retailer was founded in Los Angeles, California in September 1963. It offers a†¦show more content†¦Managers link the supervisors with the CEO because they are between the CEO and the supervisors. Managers interpret the goals/objectives from the CEO to the supervisors. Then the supervisors monitor the daily performance o f subordinates. The command flows downward and the feedback goes up the chain. The Theory that the Coffee Bean and Tea Leaf operates under Currently, the Coffee Bean and Tea Leaf operates under the Quality Management Theory/Total Quality Management. For total quality management to succeed, it involves all stakeholders such as, management, workers, suppliers, and even feedback from the customers to meet or exceed customer expectations (Hill and Jones, 2014; Tompkins, 2005). Furthermore, total quality management empowers employees to ascertain means to remove factors that damage high quality (Tompkins, 2005). Deming provides a Plan, Do, Check, and Act cycle, which makes total quality Management a full process and provides a continuous improvement of product or service (Tompkins, 2005). The theory provides several principles, which include; customer driven/focus, continuous improvement, employee empowerment, use of quality tools, product design, process management, and managing supplier quality (Tompkins, 2005). The theory was selected because, among these principles, the company undermines one significant principle, whic h is employee empowerment. The company focuses more on the customers and quality of its products andShow MoreRelatedTaking a Look at Viacom1304 Words   |  5 Pages Viacom President CEO - Philippe Dauman The President and CEO for Viacom is Philippe Dauman. He has been the head of the company since September 5, 2006 has been on the Board of Directors since January 1, 2006. From May 2000 until September 2006, Dauman co-founded and was Co-Chairman and CEO of DND Capital Partners, LLC. Prior to him becoming Viacom’s President CEO, he has had several roles at Viacom such as being Deputy Chairman and Executive Vice President of Viacom Inc. When he startedRead MoreRacial And Ethnic Identity : Racial Prejudice, Racism, And The Harsh Human Nature1306 Words   |  6 Pagesthrough most people’s history and is shown through current political dynamics and economic systems. Racial understanding is what brings people and communities together, untangles cultural identities, and unites people that live in the same or even different countries around the world. In addition, people that have the same culture tend to stay together as a group. Then people that have a different culture will start to stereotype those people based on their culture. In America, African-Americans haveRead MoreThe General Term Of Journalism1176 Words   |  5 Pagesconsume massive amount of public affairs every day, all around the world, without being a personal witness of them. We are able to receive this important information through the news media, which includes print-based media such as newspapers, magazines, books, and audio visual such as films, television, and lastly, Internet. Their main purpose is to deliver news to the general public. A legitimate news story aims to do all of the following—inform, educate, and entertain its audience. Thus, it should beRead MoreThe Election Of The Last Election851 Words   |  4 Pagespeople who were running? One of the main reasons why so many Americans don’t vote is because they think that their vote doesn’t matter or won’t make that much of a difference. The reality is this is not true, the lack of understanding a lso plays a role is why some people just don’t vote. After all, the next president doesn’t just get picked overnight. 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To better understand the past and future development of Mexico s mass media, this paper will outline the historical expansion of Mexico’s Media, Mexico’s current electronic media and its future in media. Mexico is the third largest country in Latin America with one of the largest populations of over 119 million people († Mexico†). It is made up of 31 states with Mexico City being the federal district. SpanishRead MoreThe Cracks in Marriage Caused by the Acceptance of Infidelity1344 Words   |  6 Pagesgo on in the marriage for the next few months until it collapses. The new couple had no idea of what a traditional marriage is meant to be. Marriage has been many things throughout history but, some constants have maintained throughout time until current society. Marriage has maintained an identity of love, commitment, and trust to one other person. Today marriage is slowly losing that identity. 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There is the constant outcry from parents and teachers that children are growing to be television-obsessed zombies, or that the exposure to violence from their favorite shows are going to cause aggressive actions. But if that is true, then how is it that we as adults are able to stop ourselves from murdering everyone we see, especially if we have so many television programs with violence as a feature? The effect that television violence has on us does notRead MoreInterview With Mary Robinson Is The Former President Of Ireland And The United Nations Human Rights Commissioner1201 Words   |  5 PagesMai Hamad WGST 205 Final paper May 12th 2017 Interview with Mary Robinson Mary Robinson is the former president of Ireland and the United Nations Human Rights Commissioner. In a recent interview with Rachel Martin of, titled How Human Rights Efforts and The Fight Against Climate Change Are Related, Mary Robinson discusses how the global climate and the way that we treat each other has changed from an environment of global cooperation to a much more hostile and less cooperative environment

Saturday, December 28, 2019

Advantages Of Media Systems And Disaggregated Indices

Advantages and disadvantages of media systems and disaggregated indices It is believed by some scholars such as Brian McNair (2007: 3) that the term â€Å"Political Communication† has proved to be notoriously difficult to define as both components of the phrase are themselves open to a wide variety of definitions. Nevertheless, lots have been the attempts to define this concept, one of them being that of McQuail (1992: 457) who defines political communication as â€Å"all processes of information (including facts, opinions, beliefs...), transmission, exchange and search engaged in by participants in the course of institutionalised political activities.† It should be noted at this juncture the great importance that this type of communication has, since, as we will see along this essay, it is an essential part of the political system and the political process of each country, as well as a key element for the quality of democracies (Caramani 2014: 330) Furthermore, we will look, briefly, at the drastic evolution of political communication thro ugh time as we will focus our attention in analyzing the two main approaches used to compare political communication across countries, and the possible advantages and disadvantages that they could have. In many democracies, political communication seems to have passed through three stages that comprise between 1950 and nowadays. Nonetheless, it has to be pointed out that it was in the eighteenth and nineteenth century, when politicalShow MoreRelatedMerck vs Pfizer7379 Words   |  30 Pagesyear and therefore must rely on a dependable manufacturing system. Their manufacturing network consists of numerous manufacturing sites and distribution networks around the world. In addition to their internal manufacturing, pharmaceutical firms work with networks of external partners to produce lines of product, packaging, and active ingredients. To create demand for their products, both companies market extensively in multiple media outlets and encourage consumers to ask their doctors aboutRead MoreHuman Security7486 Words   |  30 Pagesestablishing deep and inclusive national ownership and (2) robust grounding of the research including support wherever necessary by solid data. 8 Regional (and global) reports are also helpful for addressing thorny issues at a national level, and offer advantages for dealing with many transnational issues, such as migration or climate change. 3. Data mapping Data, whether primary or secondary, must be at the heart of the report. Sources can be primary or secondary. †¢ If possible include some primaryRead MoreTeaching Notes Robert Grant - Strategy 4th Edition51665 Words   |  207 PagesIndustry Environment Chap. 4. Intra-Industry Analysis Chap. 5 Analyzing Resources and Capabilities Chap. 5. Analyzing Resources and Capabilities Chap. 6. Organization Structure and Management Systems Chap. 7. The Nature and Sources of Competitive Advantage Chap. 8. Cost Advantage Chap. 9. Differentiation Advantage Chap. 10. Industry Evolution Chap. 11. Technology-based Industries and the Management of Innovation Chap. 10. Industry Evolution Chap. 11. Technology-based Industries and the Management ofRead MoreStrategic Marketing Management337596 Words   |  1351 PagesStage One: Where are we now? Strategic and marketing analysis 2 Marketing auditing and the analysis of capability 2.1 2.2 2.3 2.4 2.5 2.6 2.7 Learning objectives Introduction Reviewing marketing effectiveness The role of SWOT analysis Competitive advantage and the value chain Conducting effective audits Summary 3 Segmental, productivity and ratio analysis 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 Learning objectives Introduction The clarification of cost categories Marketing cost analysis:

Thursday, December 19, 2019

The Competition for the Secret of Life in James D....

With a competitive spirit, people are driven to act in ways that they would not otherwise and the results can be drastic. In the case of James D. Watson and Francis Crick, in Watson’s novel the Double Helix, this sensation of competition leads to one of the greatest discoveries in biology. But the actions of Watson, Crick, and their competitors may or may not be justified for the results that they yield; the powerful conflict of rivalry has beneficial, detrimental, and questionably moral consequences that shaped the pathway to DNA’s structure. At times, regardless of the setbacks, rivalry can be advantageous by giving people the inspiration to continue. Debating on whether to give up the race, Watson realizes the full implications this†¦show more content†¦What could have been a successful collaboration becomes a large setback for Watson since he and Crick now had to basically start from the beginning. As the search continues, each scientist in this rivalry is finding a possible solution but then being disproved by another since they suspend crucial pieces of the puzzle from each other. Although Franklin places them in a state of near defeat, Watson and Crick find the information they need in a questionable manner. As Watson and Crick become a few steps away from discovering DNA’s structure, the actions they take are arguably justifiable and they realize the significance of this rivalry. After Maurice Wilkins, who works in the same lab as Franklin, gave away Franklin’s work to Watson, and notes: â€Å"†¦that if we could all agree where science was going, everything would be solved,† (170). Maurice brings a good point; if they worked together, DNA’s structure could have been discovered sooner as well as other important mysteries of science. However, certain events would not have occurred and there is an equal chance nothing would have been uncovered. As everything falls into place, every action taken in order for Watson and Crick to reach the answer is reasonable considering that it lead to biology’s greatest structures. In the end, Watson, Crick, and Wilkins receives the Nobel Prize but the reality of what they did to get there is not as straightforward. The race for DNA’s structure was full